Green Washing and the Media

This clip highlights some important issues that teachers must support students to understand, so that students confidently navigate through Internet and media content.

With the Internet students literally have the world at their fingertips which is an amazing tool, yet one fraught with traps and challenges for unsuspecting students.

Teachers need to ensure that students are equipped with the skills to intelligently decipher and critically evaluate the information they discover on the Internet. Students need to evaluate the credibility and reliability of sources, including becoming aware of the influence of media and marketing. As this clip highlights students should become aware of the varying agendas that individuals, companies, corporations, Government bodies or other structures may have when creating material that is accessible on the internet.

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